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The web strategies of these large tech companies also have significant impact on how smaller companies build their websites. Small business (like the ones I work for) often take their cue from larger companies when it comes to design/layout/organization. They do this, often, without understanding why these large organizations made the decision in the first place. This creates a situation where the internet (and its usefulness) degrades overtime. So frustrating!

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Right on! Forcing innovation to fuel growth is a plague brought on by big tech companies. Useless new features, more complexity, dubious functionality, etc. results in worse offerings for users as real, beneficial innovation gets harder and harder. It’s interesting to watch how hard companies lean into, and rely on, their stickiness to get more click revenue. Works great for profits right up to the point users get pissed enough to dump it for something better. Speak with your feet.

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